Introducing Aveda’s NEW Shave Cream and Dual Action Aftershave, being launched and available to you August 29th. They feature Aveda’s unique phyto-active blend created by world-renowned aromalogist Piere Franchomme, giving men a high performance result through the power of plants. The Shave Cream gives a close, comfortable shave and is 99% naturally derived. Dual Action Aftershave is a 2-in-1 moisturizer and aftershave that is clinically proven to reduce razor burn and in grown hair and is 97% naturally derived. Both these products feature Argan-oil, an ingredient we get from Morocco. We have developed a unique partnership with the women of the area and our purchase of Argan Oil helps to preserve the Argan forests and help these women make a living to support themselves and their families.
The results from our Earth Month initiatives are in, and we couldn’t be more proud of what the Aveda community has achieved. Earth Month 2010 was a fantastic success in making a difference for clean water initiatives, worldwide. We raised more than $3.5 million for global and local projects!
Although one in seven people lacks access to clean water, inspiring leaders worldwide are, through the Global Greengrants-Aveda partnership, taking action to protect and improve water quality and access in their own communities.
One Goal, Many Solutions
The Global Greengrants Fund understands that defending and improving access to the world’s most precious resource takes many forms. Practicing sustainable agriculture keeps toxic pesticides out of water tables. Planting trees keeps water tables replenished and clean. In short, providing communities with grants to protect their water resources is the most sustainable, effective strategy to ensure that clean water is a right and a reality, not a privilege.
Lighting the Way to Clean Water
Over the last four years, Aveda has made a remarkable commitment to protecting clean water and water rights through the limited edition Light the Way™ candle. 100% of the sales price goes to support communities and clean water projects in the countries where Aveda sources their ingredients.
Impact of Earth Month: Over 3.5 Million Raised*
500 watersheds protected
2,700 women trained in environmental and watershed management
50,000 acres converted to sustainable, organic agriculture
275 communities taking action against toxic industrial pollution
4,000 people benefitting from wells and water infrastructure
*Results from 4 years of Light the Way™ candle sales
We are no stranger when it comes to helping our community and we proved it once again last month when our students from the Aveda Institute St. Petersburg participated in beach cleanups. The first took place in the heart of downtown St. Pete, at the serene Spa Beach. On the other side of town, close proximity to the Skyway Bridge, Blackthorn Park/Beach benefited from our efforts. The students engaged under the direction of Ocean Conservancy, a nonprofit with goals to promote healthy and diverse ocean ecosystems, and to oppose practices that threaten oceanic and human life. A true testament to life as an Aveda cosmetology student and professional.
Don’t let your local hair forecast deter you from your favorite hair style. Stop by any of the Aveda Institutes Florida and take a look at our latest product, Control Force. It will help create AMAZING hair with extreme hold even in the worst of humidity. Best part, it is the FIRST aerosol hair spray with a net zero climate impact!
Congratulations to the Aveda Institute St. Petersburg – winner of the First Annual Aveda Institute Artistic Educator Competition!!
Fifty one Aveda Institutes from around the world participated. Teams of three were judged on their ability to connect hair cut, hair color, and face color through a before and after photo shoot judged by Antoinette Beenders, Global Creative Director Aveda, and her Creative Team.
Aveda Institute St. Petersburg’s winning team consisted of: Ronnie Appel – cut, Mike Mercado - hair color, and Sherry Harper – face color. Congratulations to this talented team!
Winners will be recognized at the Aveda Education Summit in Minneapolis this October and will work with Antoinette Beenders during New York Fashion Week.
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