Aveda’s “12 Points of Difference”

Dare to be Different!

Aveda strives to be different, and we’re proud of it.   Our “12 Points of Difference” philosophy is used to set Aveda apart from industry norm.  It begins with the products we make and use, to the way we serve our guests.   We introduce them on day one of class and continue to do so until graduation.   

 ”12 Points of Difference”

1. Upon entering the salon, the guest is greeted by front desk staff and offered Aveda Comforting Tea or water.
2. Ensure that the guest has been pre-booked or re-booked from their last visit.
3. Stylist is informed guest has arrived; stylist meets and greets the guest, escorts to station and guest changes into cape/smock. 
4. Stylist discusses guests’ needs with a dry hair consultation.
5. A portfolio is included in the consultation and confirms the desired look.  This is a major point of difference that creates value and fashion for the client.
6. Stylist conducts a Stress Relieving Ritual. 
7. The guest is then escorted to the shampoo area for a relaxing shampoo and conditioning of the hair.
8. On completion of hair cut service, the stylist completes 90% of the finish and teaches the guest how to duplicate the look at home.  At the same time, introducing the products they used to style and finish the hair.
9. The stylist conducts a quick makeup touch-up, which is designed to brush off the hair and complete a highly fashionable look.
10. The guest is escorted to the product shelves where the stylist simply picks up the products they used throughout the service and places them into a basket.
11. The stylist informs the guest and front desk of the appropriate number of weeks necessary to maintain their look.
12. The front desk closes the sale and re-books the next appointment.

These “Points of Difference” travel with us as a life-long skill in exceeding guest expectations and creating an excellence in customer service and delivery.