Introducing Aveda’s NEW Shave Cream and Dual Action Aftershave, being launched and available to you August 29th.  They feature Aveda’s unique phyto-active blend created by world-renowned aromalogist Piere Franchomme, giving men a high performance result through the power of plants.  The Shave Cream gives a close, comfortable shave and is 99% naturally derived.  Dual Action Aftershave is a 2-in-1 moisturizer and aftershave that is clinically proven to reduce razor burn and in grown hair and is 97% naturally derived.  Both these products feature Argan-oil, an ingredient we get from Morocco.  We have developed a unique partnership with the women of the area and our purchase of Argan Oil helps to preserve the Argan forests and help these women make a living to support themselves and their families.

The results from our Earth Month initiatives are in, and we couldn’t be more proud of what the Aveda community has achieved. Earth Month 2010 was a fantastic success in making a difference for clean water initiatives, worldwide. We raised more than $3.5 million for global and local projects!

 Although one in seven people lacks access to clean water, inspiring leaders worldwide are, through the Global Greengrants-Aveda partnership, taking action to protect and improve water quality and access in their own communities.

One Goal, Many Solutions

The Global Greengrants Fund understands that defending and improving access to the world’s most precious resource takes many forms. Practicing sustainable agriculture keeps toxic pesticides out of water tables. Planting trees keeps water tables replenished and clean. In short, providing communities with grants to protect their water resources is the most sustainable, effective strategy to ensure that clean water is a right and a reality, not a privilege.

 Lighting the Way to Clean Water

Over the last four years, Aveda has made a remarkable commitment to protecting clean water and water rights through the limited edition Light the Way™ candle. 100% of the sales price goes to support communities and clean water projects in the countries where Aveda sources their ingredients.

 Impact of Earth Month: Over 3.5 Million Raised*

• 500 watersheds protected
• 2,700 women trained in environmental and watershed management
• 50,000 acres converted to sustainable, organic agriculture
• 275 communities taking action against toxic industrial pollution
• 4,000 people benefitting from wells and water infrastructure

*Results from 4 years of Light the Way™ candle sales

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Don’t let your local hair forecast deter you from your favorite hair style.  Stop by any of the Aveda Institutes Florida and take a look at our latest product, Control Force.  It will help create AMAZING hair with extreme hold even in the worst of humidity.  Best part, it is the FIRST aerosol hair spray with a net zero climate impact!

We are excited and proud to announce that the Aveda Institute South Florida has just been awarded THREE Globes from the Green Globes Building Institute for our commitment to environmental practices and energy management.

This certification positions the Aveda Institute South Florida as the first Green Globe-certified commercial building in Florida—and secures our claim of being the greenest beauty school in the world.

Green Globes is a revolutionary building environmental assessment and management tool that measures not only the environmental components of our building—such as solar panels, rainwater harvesting and indigenous landscaping plan—but which also evaluates the long-term effects of these components and the resulting decline in energy use.  Green Globes also conducts a lifecycle assessment and evaluates the management programs that we have put in place to continually measure and improve our energy output.  In short, this means that over the years, we will continue to reduce our environmental impact.

Thanks to all partners involved in creating the building, and to the South Florida team for their commitment to managing this process.  For more information about Green Globes, visit http://www.greenglobes.com.

The Power of Wind

Most people know AVEDA is the world’s first beauty company to make all of its products with 100% wind power – but did you know AVEDA is also the ONLY company in the world to offer aerosols with a net-zero impact on global warming??  Through a partnership with Native Energy, AVEDA is funding renewable energy projects to ensure that both Air Control and Control Force have no effect on the Earth’s climate.  AVEDA is the only beauty manufacturer that offsets the CO2 associated during manufacturing, transportation and use of its entire aerosol hairsprays sold globally – making it the MOST environmental choice!!!  Visit beautyschool.me www.NativeEnergy.com and Aveda.com for more information.

While we are proud of our title as a Beauty School, or Cosmetology School, whichever you prefer,  we really are so much more than just another Beauty School in Florida.  Our schools continue to participate in the Matter of Trust program in which hair is turned into mats and booms used for absorbing oil.  Yes, that would include the massive oil spill that is polluting our beautiful Gulf of Mexico and will inevitably stain the Florida shoreline.  To date, Aveda Institute St. Petersburg has sent seven boxes of hair to the organization and three from Aveda Institute Orlando.  Aveda Institute Tallahassee has two boxes packed and ready for shipping and Aveda Institute South Florida has two 50-gallon trash bags collected to date…that’s a lot of hair!! Thank you to our wonderful team, and guests, for supporting these efforts and the world we live in!

Who would have ever thought a beauty school, and a simple haircut, could help with an oil spill? Certainly not us, but it’s a fact!  In light of the recent Gulf Oil Spill, Aveda Institutes Florida, consisting of four cosmetology schools in Florida, is collecting the hair from client haircuts, and donating it to the wonderful organization, Matter of Trust.  Matter of Trust uses the donated hair to make hair mats and hair booms to absorb oil.  As the oil from the Gulf threatens our shorelines, these mats/booms will assist with the daunting effort to clean up the oil.

Here is a video of one of the Earth Month Walks for Water that took place in South Florida. 

We hope you join us again next year!  

100% Purchase Price Protects Clean Water… 

Our “Light the Way” 100% naturally derived soy wax candle infused with organic lavender (smells grrreat) and other pure flower and plant extracts in candleholders that were once wine cooler bottles (awesome)…available (limited supplies) in honor of Earth Month 2010. 

Your Light The Way^TMcandle purchases and donations since 2007 have touched the lives of 25,000 families worldwide by helping Global Greengrants fund water projects like these: training 3,500 people in sustainable and organic agriculture methods; helping 20 communities implement local water resource management plans; enabling 100 communities to take action against toxic industrial pollution and hundreds of other projects that have helped protect water rights and water access around the world.

Available at Aveda Institutes Florida!!