Introducing Aveda’s NEW Shave Cream and Dual Action Aftershave, being launched and available to you August 29th.  They feature Aveda’s unique phyto-active blend created by world-renowned aromalogist Piere Franchomme, giving men a high performance result through the power of plants.  The Shave Cream gives a close, comfortable shave and is 99% naturally derived.  Dual Action Aftershave is a 2-in-1 moisturizer and aftershave that is clinically proven to reduce razor burn and in grown hair and is 97% naturally derived.  Both these products feature Argan-oil, an ingredient we get from Morocco.  We have developed a unique partnership with the women of the area and our purchase of Argan Oil helps to preserve the Argan forests and help these women make a living to support themselves and their families.

The results from our Earth Month initiatives are in, and we couldn’t be more proud of what the Aveda community has achieved. Earth Month 2010 was a fantastic success in making a difference for clean water initiatives, worldwide. We raised more than $3.5 million for global and local projects!

 Although one in seven people lacks access to clean water, inspiring leaders worldwide are, through the Global Greengrants-Aveda partnership, taking action to protect and improve water quality and access in their own communities.

One Goal, Many Solutions

The Global Greengrants Fund understands that defending and improving access to the world’s most precious resource takes many forms. Practicing sustainable agriculture keeps toxic pesticides out of water tables. Planting trees keeps water tables replenished and clean. In short, providing communities with grants to protect their water resources is the most sustainable, effective strategy to ensure that clean water is a right and a reality, not a privilege.

 Lighting the Way to Clean Water

Over the last four years, Aveda has made a remarkable commitment to protecting clean water and water rights through the limited edition Light the Way™ candle. 100% of the sales price goes to support communities and clean water projects in the countries where Aveda sources their ingredients.

 Impact of Earth Month: Over 3.5 Million Raised*

• 500 watersheds protected
• 2,700 women trained in environmental and watershed management
• 50,000 acres converted to sustainable, organic agriculture
• 275 communities taking action against toxic industrial pollution
• 4,000 people benefitting from wells and water infrastructure

*Results from 4 years of Light the Way™ candle sales

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Don’t let your local hair forecast deter you from your favorite hair style.  Stop by any of the Aveda Institutes Florida and take a look at our latest product, Control Force.  It will help create AMAZING hair with extreme hold even in the worst of humidity.  Best part, it is the FIRST aerosol hair spray with a net zero climate impact!

Fifty one Aveda Institutes from around the world participated.  Teams of three were judged on their ability to connect hair cut, hair color, and face color through a before and after photo shoot judged by Antoinette Beenders, Global Creative Director Aveda,  and her Creative Team.   

Aveda Institute St. Petersburg’s winning team consisted of:  Ronnie Appel – cut, Mike Mercado -  hair color, and Sherry Harper – face color.  Congratulations to this talented team!  

Winners will be recognized at the Aveda Education Summit in Minneapolis this October and will work with Antoinette Beenders during New York Fashion Week.  

Congratulations!!    

Before Shot

 

After Shot

 

We are excited and proud to announce that the Aveda Institute South Florida has just been awarded THREE Globes from the Green Globes Building Institute for our commitment to environmental practices and energy management.

This certification positions the Aveda Institute South Florida as the first Green Globe-certified commercial building in Florida—and secures our claim of being the greenest beauty school in the world.

Green Globes is a revolutionary building environmental assessment and management tool that measures not only the environmental components of our building—such as solar panels, rainwater harvesting and indigenous landscaping plan—but which also evaluates the long-term effects of these components and the resulting decline in energy use.  Green Globes also conducts a lifecycle assessment and evaluates the management programs that we have put in place to continually measure and improve our energy output.  In short, this means that over the years, we will continue to reduce our environmental impact.

Thanks to all partners involved in creating the building, and to the South Florida team for their commitment to managing this process.  For more information about Green Globes, visit http://www.greenglobes.com.

The Power of Wind

Most people know AVEDA is the world’s first beauty company to make all of its products with 100% wind power – but did you know AVEDA is also the ONLY company in the world to offer aerosols with a net-zero impact on global warming??  Through a partnership with Native Energy, AVEDA is funding renewable energy projects to ensure that both Air Control and Control Force have no effect on the Earth’s climate.  AVEDA is the only beauty manufacturer that offsets the CO2 associated during manufacturing, transportation and use of its entire aerosol hairsprays sold globally – making it the MOST environmental choice!!!  Visit beautyschool.me www.NativeEnergy.com and Aveda.com for more information.

During this behind the scenes clip, students and educators from the Aveda Institute South Florida worked on the hair styles for the official Miami Dolphins cheerleaders during a major photo shoot.

Hope you all enjoy the clips!

Watch another behind-the-scenes video from this photo shoot at the Miami Dolphins Cheerleaders official website.

]]> http://www.avedaflorida.com/blog/aveda-institutes-florida-behind-the-scenes-miami-dolphins-cheerleader-photo-shoot/feed 0 http://www.avedaflorida.com/blog/fashion-week-new-york-city http://www.avedaflorida.com/blog/fashion-week-new-york-city#comments Tue, 15 Jun 2010 12:58:39 +0000 avedatsp http://www.avedaflorida.com/blog/?p=386 Spring/Summer 2010 Collection

We are thrilled to introduce four of our own extremely talented team members who helped to create the stunning looks at Fashion Week NYC. 

Todd Paskey

Paulo Figueiredo, Director Aveda Institute Orlando

Jessica Kennedy

 Paul Villeneuve